This is the website to take you directly to the Topshop Podcasts:
http://www.topshoppodcast.com/
Podcasts are videos that have been put on the internet for people to download onto their iPods – this cheap and innovative idea probably benefits teenagers more than it does adults, purely because of the fact that more teenagers use iPods than adults.
Topshop have recently set up their own Podcasts which help [positional customers] to keep up to date with the latest fashion trends and styles.
Podcasts are a good example of convergence – combining the effects of internets and computers with the convenience of iPods. By doing this, Topshop have found a way to satisfy most of their customers – they probably think that people don’t have as much time on their hands as they used to, so by setting up Podcasts, they are finding an alternative route for their customers to keep on top of the latest trends; in return, Topshop will see customer loyalty from their purchasers.
Through Podcasts, Topshop are able to distribute their own products and in addition promote models such as Kate Moss who may have their own concessions in Topshop stores.
Podcasts are videos that have been put on the internet for people to download onto their iPods – this cheap and innovative idea probably benefits teenagers more than it does adults, purely because of the fact that more teenagers use iPods than adults.
Topshop have recently set up their own Podcasts which help [positional customers] to keep up to date with the latest fashion trends and styles.
Podcasts are a good example of convergence – combining the effects of internets and computers with the convenience of iPods. By doing this, Topshop have found a way to satisfy most of their customers – they probably think that people don’t have as much time on their hands as they used to, so by setting up Podcasts, they are finding an alternative route for their customers to keep on top of the latest trends; in return, Topshop will see customer loyalty from their purchasers.
Through Podcasts, Topshop are able to distribute their own products and in addition promote models such as Kate Moss who may have their own concessions in Topshop stores.
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