This is the link to the MySpace page for Shipwrecked 2007:http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=160284646
The MySpace page for Shipwrecked 2007 offers an array of bright colours to welcome audiences on to the page. They have taken full advantage of the extras that one might use when having a MySpace profile – they have created blogs, from which people on their Friends List can comment on. Blog entries such as those referring to a competition for fans. These blogs encourage audience involvement and because of this, are more likely to gain customer loyalty – in a sense that people will return to the site again and again as they feel that going on the site is beneficial.
The Shipwrecked page also has a video of the team members on the site – something that only a few MySpace profiles actually have. The videos are likely to encourage people to watch the show more.
The profile enables people to keep up to date with the latest Shipwrecked news as well as finding out more information about the actual members.
The profile successfully distributes and promotes events that are going on, for example a ‘Floorfillers Anthems’ club event happening on the 24th April – information for up and coming events portray the Shipwreckers site as a welcoming one and one that is trying to target older people (say in their 20s) as opposed to the teenagers who tune in to watch the program on a weekly basis.
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