TeenVogue Online Magazine

I used the following websites:

http://www.teenvogue.com/
http://www.teenvogue.com/style/coverlook/2007/03/willaholland_20070313
http://boards.teenvogue.com/index.jspa
http://www.teenvogue.com/style/tips/search

On logging onto the Teen Vogue website, you are automatically welcomed with a window which tells you how to subscribe to the magazine for a mere 80¢ per issue. Teen Vogue have had this window installed for instant viewing every time someone signs onto the website, to ensure maximum promotion of the magazine, and therefore an increase in sales, as this price is much lower than the retail price the magazine is sold at in shops.

The bright colours, such as reds and yellows, that audiences are welcomed with on the homepage, immediately indicates the intended target group – this magazine is obviously aimed at girls aged between 12 and 18 – the title of the magazine also gives this away.

The Teen Vogue website enables young girls to be in control of what they do; a slight spin-off of the hit selling Vogue magazine which is targeted at women of all ages, predominantly women who are interested in fashion. However this magazine allows maybe the children of the women who go and buy Vogue to have something of their own to read – from this they gain independence and a mind for fashion.

This website shows the convergence of magazines and the internet – over recent years it has become more common to have e-magazines. The Teen Vogue website successfully combats the idea of only being able to read magazines in the product form. The website offers audiences the chance of reading certain articles from the current issue of Teen Vogue, such as the cover story which is all about Willa Holland (a star from the OC) – you can also go behind the scenes of the interview with the young start – something that you wouldn’t have been able to do by just reading the magazine at home.

This website also gives people access to certain forums, where they can interact with people all over the world who share the same interests as them. People post relevant posts about style and clothing, where other people are entitled to voice their own opinions on the topic.

This website is very fashion orientated – providing young girls with tips from real fashion designers about how to ‘put a fresh spin on the plain white tank with homemade rosettes.’ Giving them free information like this, allows them to relate to their audiences more.

This website successfully interacts with its audiences, and allows its audiences to interact with other people; it also provides people with information they may not have been able to obtain from just reading the normal magazine. In addition this is a much more convenient and cheaper method of keeping up to date with the latest articles that Teen Vogue offer to the public.