The iPhone

I used the following websites when getting my research:

http://www.apple.com/iphone/
http://www.apple.com/iphone/technology/wireless.html
http://www.apple.com/iphone/phone/

The iPhone is yet to be released, and by looking on the website, we can clearly identify the target group by which Apple are going to aim their new product at. This state of the art gadget is a prime example of convergence – the combination of 3 amazing products, will make life so much easier for older teenagers and young businessmen/women. The combination of a camera phone, computer and iPod will certainly attract a mass audience.

This outstanding new lightweight product has an entirely new interface based on a large multi-touch display and pioneering new software, which allows you to control everything with just your fingers. If you want to make a call, then all you have to do is browse through your phone book and pointing your finger on the preferred name. By using touch-screen format, they are combining the advantages of products such as hand-held organisers with a basic format that is the iPod. This will attract a wider target audience, giving them a more modern way of using such a simple feature.

The iPhone automatically syncs with your PC, Mac or internet service, transferring all of your contacts into a phone book – it also allows you to choose what voicemail messages you listen to first, just like with email. This enables people like businessmen and women to use such products as transferring files across from one platform to another has been made simpler.

The iPhone also has a 2-megapixel camera and a photo management application that goes far beyond anything on a phone today. You can sync photos from your PC or Mac, and you’re ready to browse or email them with the flick of a finger. Here we see a combination of a camera and a phone - this is a good example of convergence.

Unlike normal mobile phones, with the iPhone, you can do more than one thing at once – you can read a web page while downloading your email in the background over Wi-Fi or EDGE.

The revolutionary touch screen enables you to glide through your music library via Album Covers, flip through photos and email them with a touch, or zoom in and out on a section of a web page — all by simply using iPhone’s multi-touch display.

The iPhone uses wireless communications – it supports EDGE network, Wi-fi and Bluetooth which links to Apple’s new, remarkably compact Bluetooth headset. This again shows good use of convergence - the features of up-to -date laptops have been incorporated into a simple mobile phone format, allowing people to access the internet wherever they may be.

Apple have successfully incorporated a number of different products into one – they have taken technology to a completely different level. The new iPhone offers everything that anyone could ever need; it is certainly going to prove a successful purchase for previous Apple customers.

The Morning Vybe With Martin Jay And Lucy Ambache (Radio Show)

The websites used were the following:

http://www.choicefm.com/sectional.asp?id=1640
http://www.choicefm.com/blog.asp?id=13180
http://www.choicefm.com/Article.asp?id=1961
http://www.choicefm.com/sectional.asp?id=7517

Wake up every morning to the sound of Martin Jay and Lucy Ambache – their radio show starts at 6 in the morning and finishes at 9. The show is predominantly aimed at people who have to get up early in the morning to go to either school or work. They help London’s listeners get up every morning, by playing the most recent R&B songs.

The website offers listeners a range of different things to do – you can read blogs and biographies of the DJs, catch up on interviews with celebrities they’ve previously had on the show and also interact with the Morning Vybe team themselves!

When clicking on the blogs page, you can read diary accounts from the DJs about what their currently getting up to. At the moment, they are currently broadcasting their morning show from Bahamas, so on the blogs page, you are welcomed with what’s going on over there.

To give the audience an insight to who they are actually listening to every morning, there are biographies of Martin Jay, Lucy Ambache and Andre Morgan (newsreader) on the site – from this you can read personal interviews with them and learn more about what the enjoy getting up to in their spare time. You are also given the opportunity to send an email to your favourite DJ.

Keeping on the theme of interviews, you can also recap over interviews that have happened in the past with some of their celebrity guests, such as Beyonce and Janet Jackson. This service provides listeners the chance to ‘recapture the jokes and celebrity secrets’ that they may have missed first time round.
The website for the Morning Vybe radio show presents listeners with an interactive service where they can catch up on back-dated information.

Choice FM Website

The websites I used were the following:
http://www.choicefm.com/
http://www.choicefm.com/sectional.asp?id=266
http://www.choicefm.com/sectional.asp?id=11704

The Choice FM Website is a site predominantly targeted at teenagers and young adults; however the range in different radio shows allows people of different ages and races to also tune in. Shows such as the Morning Vybe with Martin and Lucy, Super Jam with Daddy Ernie and the Angie Le Mar show provide entertainment for people with different interests and likes and dislikes.

The homepage for this website contains images and small blurbs about different events and themes, such as competitions and The African Caribbean People’s Awards. The clear and colourful homepage attracts the audience through its usage of Flash adverts at the side of the page and its array of images scattered across the middle part of the page. The information on the homepage is likely to change on a regular basis, in order to keep audience up to date with changes being made.

There is also a permanent toolbar at the top of the page, which gives you the choice of doing a number of different things. For example, you can join ‘AX-S’ which is unique to the website, where you can sign up to receive behind the scenes info on Choice FM and experience Super-hi stream audio along with message boards and competitions. Another thing that the toolbar offers is interactivity for the audience – you can choose from a selection of different activities, such as viewing pictures, talking to people and watching the studio ‘wapcam’.

The luxury of the studio wapcam enables fans to watch what’s going on in the studio directly on their phone. This convergence of both mobile phones and the internet, offers the audience something that they’ve never been able to do before. By doing this, Choice are providing audiences with different ways in which they can keep in contact with the radio station, other than the traditional methods which were through radio.

In addition to the Choice FM website promoting its own company, it also promotes other companies, in a toolbar on the left hand side of the page. Every time you go on the site, the advertisement changes – sometimes it could be advertising McDonalds, others it could be promoting Jobcentre.

This website successfully achieves the ideas of convergence and interactivity; it has combined two media technologies together in order to produce an effective result of offering people the chance to keep up to date with action inside the studio as well as keeping up to date with info outside the studio. Choice gives the audience a chance to give them their own feedback about the Station – from this they can see how to improve their Station in order to provide their audience with the best service around.

Shipwrecked Website

The websites used:

http://www.channel4.com/entertainment/tv/microsites/S/shipwrecked/index.html
http://www.channel4.com/entertainment/tv/microsites/S/shipwrecked/gossip/

The Shipwrecked website is based on the programme which is shown on both Channel 4 and E4. As the show is predominantly targeted at teenagers aged around 15-20, the website represents this. The layout of the site is very island-based – the theme is clearly sun, sea and sand.

The site offers the public a number of things to do, including finding out the latest gossip on the islands, see who’s on what island and you can also join the forum and interact with other Shipwrecked fans.

Like our own theme of keeping blogs, the team members also get the opportunity to do this. Every week a different member of Shipwrecked gets to write a blog about the week’s events – on the homepage, we are welcomed with the most recent one, then underneath that, we have a catalogue for the backdated blogs. This feature of the website enables audiences who may have missed that week’s episode to catch up by reading the blog, therefore offering the public an option of coming onto the website, and reading more information about the programme. From this, they are invited to vote for their favourite Shipwrecked member – this involves the audience and from this Channel 4 are able to rely on the opinions of the public in order to carry out certain features for their shows, such as the team member who receives the highest number of votes at the end of the series, wins a prize.

The gossip section of the site shows recent video clips of events that have happened over the past week. At the moment, there are videos of Stevie’s 21st Birthday, love-making going on, on the islands and also a video showing how some of the members are going to break the rules. This feature of the website enables the audience to watch more specific parts of the show, and they may even get to see things that aren’t actually shown on the actual programme – a bonus for all Shipwrecked fans.

This website is very interactive – the audience can get very involved in the show; this is always a good thing as it means that Channel 4 can give the public what they want.

More4 Website

The websites used:

http://www.channel4.com/more4/?hpos=More4
http://www.channel4.com/more4/yoursay/index.html

The More4 website is again aimed at all ages – the website has links to different sub-sections, for example, Drama, Competitions, Documentaries and Forums.

On the homepage, there are images showing the different programmes that are going to be shown this week on the channel; the audience are being informed of times of shows – this is an attempt at ensuring that the public know the times of the programmes, thus increasing the potential viewings for that show.

There is a section on the website, which is dedicated to what the public think – Your Say – here, you fill out a form and give your opinions on the programmes that are shown on the More4 channel – this audience involvement enables Channel 4 to improve their services for the public. By giving the public what they want, they are more likely to maintain customer loyalty, thus increasing viewings and sales.

The More4 website offers audiences to read into the bios of different personalities that appear on More4, for example you can find out more about Kevin McCloud from reading a short paragraph on him; in addition, you can watch a video of his interview. This service provides the audiences with more information about TV presenters and DJs, giving audiences the chance to relate more to the people they previously saw as just presenters.

This website offers the same as what the Channel 4 website does, however it breaks things down more easily – giving separate links to sub sections which you maybe would have had to go into other departments on the actual Channel 4 website.

Channel 4 Website

The websites used:

www.channel4.com
http://www.channel4.com/interact/?hpos=Interact
http://www.channel4.com/community/
http://www.channel4.com/entertainment/games/index.html?intcmp=homepage_box2
http://www.e4.com/
http://www.channel4.com/film/?hpos=Film4

The Channel 4 website offers things for most age ranges – people from as young as 13 can watch programs such as T4 (only shown at weekends), and people as old as 60 can tune in to the news programmes such as Channel 4 News.

The Channel 4 website offers the audience an array of things to do – there are interactive services, where you can visit various forums for particular programmes such as Lost and Deal or No Deal. Within the forums, you can join up, and talk to other people who enjoy watching the same programme as you. Debates and issues are brought up in the forums regarding the programme, from which you can voice your own opinions.
The layout of the forums page is clear and easy to use – there are pictures showing different characters from different shows representing the different forums open to the public. From this, the audience are made more aware of different shows that are shown on Channel 4, which they may not have known were shown on that channel.

Under the interactive section of the site, there are also competitions which are open to the public, from which you complete a quiz about the hit sitcom Friends, in hope of winning a pair of hair straighteners – as you can see, this competition is aimed more at the female sector of their audiences, which is fine, as there are enough things on the website aimed specifically at men. For example, there is a Games section on the website aimed more at the male audiences. This colourful homepage markets online games, giving you links to play the games for free. The Games page also invites the audience to voice their own opinions – you can choose your top 5 4games (Channel 4’s very own games), from which Channel 4 will be able to see what games are hits and which are not. From this Channel 4 are able to see what improvements can be made to the games on their site.

As Channel 4 is a mainstream broadcaster, the website has links to related TV channels such as E4 and Film4 – from there you can find out more information on the regarding programmes shown on the specific channel. For example the Film4 website offers the audience the service of finding out cinemas nearest to them and also the chance to search through 15,000 film reviews.

This website successfully offers an interactive service for audiences of all ages – you are invited to use the site which is easy to navigate around, and is also provides information for you if you have a particular interest in a specific game or film.

DORAEMON DAAAA!!!!! ~ HAGU SHICHAO! ~

Match Point Website

Just seeing if i can successfully link a website to my page :)

Here is the link to the Match Point website that I studied.

At a later date, I will do another analysis of another, more interactive website.

Oh the link worked...yay :)

Kirsty:)

I never knew until now that i loved Mishael so much, i dont have the guts to tell him so hopefully he'll se it on my blog

TESTING TESTING...1.2.3...

HI MISSS :)
my blog woooooooooorks!!!
xxx

Welcome to your new tech blog!

Hi kirsty! happy blogging from Ms B