The websites used:
http://www.channel4.com/more4/?hpos=More4
http://www.channel4.com/more4/yoursay/index.html
The More4 website is again aimed at all ages – the website has links to different sub-sections, for example, Drama, Competitions, Documentaries and Forums.
On the homepage, there are images showing the different programmes that are going to be shown this week on the channel; the audience are being informed of times of shows – this is an attempt at ensuring that the public know the times of the programmes, thus increasing the potential viewings for that show.
There is a section on the website, which is dedicated to what the public think – Your Say – here, you fill out a form and give your opinions on the programmes that are shown on the More4 channel – this audience involvement enables Channel 4 to improve their services for the public. By giving the public what they want, they are more likely to maintain customer loyalty, thus increasing viewings and sales.
The More4 website offers audiences to read into the bios of different personalities that appear on More4, for example you can find out more about Kevin McCloud from reading a short paragraph on him; in addition, you can watch a video of his interview. This service provides the audiences with more information about TV presenters and DJs, giving audiences the chance to relate more to the people they previously saw as just presenters.
This website offers the same as what the Channel 4 website does, however it breaks things down more easily – giving separate links to sub sections which you maybe would have had to go into other departments on the actual Channel 4 website.
http://www.channel4.com/more4/yoursay/index.html
The More4 website is again aimed at all ages – the website has links to different sub-sections, for example, Drama, Competitions, Documentaries and Forums.
On the homepage, there are images showing the different programmes that are going to be shown this week on the channel; the audience are being informed of times of shows – this is an attempt at ensuring that the public know the times of the programmes, thus increasing the potential viewings for that show.
There is a section on the website, which is dedicated to what the public think – Your Say – here, you fill out a form and give your opinions on the programmes that are shown on the More4 channel – this audience involvement enables Channel 4 to improve their services for the public. By giving the public what they want, they are more likely to maintain customer loyalty, thus increasing viewings and sales.
The More4 website offers audiences to read into the bios of different personalities that appear on More4, for example you can find out more about Kevin McCloud from reading a short paragraph on him; in addition, you can watch a video of his interview. This service provides the audiences with more information about TV presenters and DJs, giving audiences the chance to relate more to the people they previously saw as just presenters.
This website offers the same as what the Channel 4 website does, however it breaks things down more easily – giving separate links to sub sections which you maybe would have had to go into other departments on the actual Channel 4 website.
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