Choice FM Website

The websites I used were the following:
http://www.choicefm.com/
http://www.choicefm.com/sectional.asp?id=266
http://www.choicefm.com/sectional.asp?id=11704

The Choice FM Website is a site predominantly targeted at teenagers and young adults; however the range in different radio shows allows people of different ages and races to also tune in. Shows such as the Morning Vybe with Martin and Lucy, Super Jam with Daddy Ernie and the Angie Le Mar show provide entertainment for people with different interests and likes and dislikes.

The homepage for this website contains images and small blurbs about different events and themes, such as competitions and The African Caribbean People’s Awards. The clear and colourful homepage attracts the audience through its usage of Flash adverts at the side of the page and its array of images scattered across the middle part of the page. The information on the homepage is likely to change on a regular basis, in order to keep audience up to date with changes being made.

There is also a permanent toolbar at the top of the page, which gives you the choice of doing a number of different things. For example, you can join ‘AX-S’ which is unique to the website, where you can sign up to receive behind the scenes info on Choice FM and experience Super-hi stream audio along with message boards and competitions. Another thing that the toolbar offers is interactivity for the audience – you can choose from a selection of different activities, such as viewing pictures, talking to people and watching the studio ‘wapcam’.

The luxury of the studio wapcam enables fans to watch what’s going on in the studio directly on their phone. This convergence of both mobile phones and the internet, offers the audience something that they’ve never been able to do before. By doing this, Choice are providing audiences with different ways in which they can keep in contact with the radio station, other than the traditional methods which were through radio.

In addition to the Choice FM website promoting its own company, it also promotes other companies, in a toolbar on the left hand side of the page. Every time you go on the site, the advertisement changes – sometimes it could be advertising McDonalds, others it could be promoting Jobcentre.

This website successfully achieves the ideas of convergence and interactivity; it has combined two media technologies together in order to produce an effective result of offering people the chance to keep up to date with action inside the studio as well as keeping up to date with info outside the studio. Choice gives the audience a chance to give them their own feedback about the Station – from this they can see how to improve their Station in order to provide their audience with the best service around.