I used the following websites when getting my research:
http://www.apple.com/iphone/
http://www.apple.com/iphone/technology/wireless.html
http://www.apple.com/iphone/phone/
The iPhone is yet to be released, and by looking on the website, we can clearly identify the target group by which Apple are going to aim their new product at. This state of the art gadget is a prime example of convergence – the combination of 3 amazing products, will make life so much easier for older teenagers and young businessmen/women. The combination of a camera phone, computer and iPod will certainly attract a mass audience.
This outstanding new lightweight product has an entirely new interface based on a large multi-touch display and pioneering new software, which allows you to control everything with just your fingers. If you want to make a call, then all you have to do is browse through your phone book and pointing your finger on the preferred name. By using touch-screen format, they are combining the advantages of products such as hand-held organisers with a basic format that is the iPod. This will attract a wider target audience, giving them a more modern way of using such a simple feature.
The iPhone automatically syncs with your PC, Mac or internet service, transferring all of your contacts into a phone book – it also allows you to choose what voicemail messages you listen to first, just like with email. This enables people like businessmen and women to use such products as transferring files across from one platform to another has been made simpler.
The iPhone also has a 2-megapixel camera and a photo management application that goes far beyond anything on a phone today. You can sync photos from your PC or Mac, and you’re ready to browse or email them with the flick of a finger. Here we see a combination of a camera and a phone - this is a good example of convergence.
Unlike normal mobile phones, with the iPhone, you can do more than one thing at once – you can read a web page while downloading your email in the background over Wi-Fi or EDGE.
The revolutionary touch screen enables you to glide through your music library via Album Covers, flip through photos and email them with a touch, or zoom in and out on a section of a web page — all by simply using iPhone’s multi-touch display.
The iPhone uses wireless communications – it supports EDGE network, Wi-fi and Bluetooth which links to Apple’s new, remarkably compact Bluetooth headset. This again shows good use of convergence - the features of up-to -date laptops have been incorporated into a simple mobile phone format, allowing people to access the internet wherever they may be.
Apple have successfully incorporated a number of different products into one – they have taken technology to a completely different level. The new iPhone offers everything that anyone could ever need; it is certainly going to prove a successful purchase for previous Apple customers.
http://www.apple.com/iphone/technology/wireless.html
http://www.apple.com/iphone/phone/
The iPhone is yet to be released, and by looking on the website, we can clearly identify the target group by which Apple are going to aim their new product at. This state of the art gadget is a prime example of convergence – the combination of 3 amazing products, will make life so much easier for older teenagers and young businessmen/women. The combination of a camera phone, computer and iPod will certainly attract a mass audience.
This outstanding new lightweight product has an entirely new interface based on a large multi-touch display and pioneering new software, which allows you to control everything with just your fingers. If you want to make a call, then all you have to do is browse through your phone book and pointing your finger on the preferred name. By using touch-screen format, they are combining the advantages of products such as hand-held organisers with a basic format that is the iPod. This will attract a wider target audience, giving them a more modern way of using such a simple feature.
The iPhone automatically syncs with your PC, Mac or internet service, transferring all of your contacts into a phone book – it also allows you to choose what voicemail messages you listen to first, just like with email. This enables people like businessmen and women to use such products as transferring files across from one platform to another has been made simpler.
The iPhone also has a 2-megapixel camera and a photo management application that goes far beyond anything on a phone today. You can sync photos from your PC or Mac, and you’re ready to browse or email them with the flick of a finger. Here we see a combination of a camera and a phone - this is a good example of convergence.
Unlike normal mobile phones, with the iPhone, you can do more than one thing at once – you can read a web page while downloading your email in the background over Wi-Fi or EDGE.
The revolutionary touch screen enables you to glide through your music library via Album Covers, flip through photos and email them with a touch, or zoom in and out on a section of a web page — all by simply using iPhone’s multi-touch display.
The iPhone uses wireless communications – it supports EDGE network, Wi-fi and Bluetooth which links to Apple’s new, remarkably compact Bluetooth headset. This again shows good use of convergence - the features of up-to -date laptops have been incorporated into a simple mobile phone format, allowing people to access the internet wherever they may be.
Apple have successfully incorporated a number of different products into one – they have taken technology to a completely different level. The new iPhone offers everything that anyone could ever need; it is certainly going to prove a successful purchase for previous Apple customers.
2 comments:
this is one sexy deconstruction
kirsty, great notes and a wicked choice of case studies. i'm obsessed with shipwrecked too!!
the only criticism I would have is your notes for the i-phone - they read like a product promo, you tend to focus on all the great features and seem to have forgotten to analyse objectively using the questions. have another look at what you've written to see if you agree. hope that helps Ms Blackborow x
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